Library Dissertation Showcase

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Subject: commercialism

A critical exploration into the role of personalised voice assistants in influencing consumer decision-making behaviour: a qualitative study

  • Author:
  • Selin Uyar
  • Subjects:
  • artificial intelligence
  • commercialism
  • consumer behaviour
  • consumerism
  • decision-making
  • Intelligent Virtual Assistants
  • Marketing
  • technology
  • voice assistants
  • voice commerce
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

American mythology, heroism and Jesse James: the representational evolution of the ‘Wild West Hero’ in cinema

  • Author:
  • Daniel Gilbrook
  • Subjects:
  • America
  • cinema
  • commercialism
  • culture
  • film
  • heroism
  • history
  • Jesse James
  • mythology
  • popular culture
  • silent film
  • Twentieth Century
  • Western
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Film & Television

Impact of cooperation on product innovation in Eastern European firms

  • Author:
  • Kieran Saunders
  • Subjects:
  • commercialism
  • cooperation
  • customer relationship management
  • Eastern European
  • management
  • policy makers
  • product design
  • product innovation
  • project management
  • suppliers
  • Year of Publication:
  • 2021
  • Award:
  • BSc (Hons) Economics