Library Dissertation Showcase

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Subject: China

The Motivations and Experiences of Chinese Young Adults Participating in Events Tourism via E-sports Events

  • Author:
  • Yahao Guo
  • Subjects:
  • China
  • e-sports
  • event consumption
  • gaming market
  • Generation Z
  • tourism
  • Young People
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Tourism Management

Sino-Japanese Normalisation: A Failed Relationship

  • Author:
  • Ben Mainwaring
  • Subjects:
  • China
  • Chinese Civil War
  • conflict
  • history
  • Japan
  • normalisation
  • Sino-Japanese
  • Twentieth Century
  • Wilson Digital Archive
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History

A research on how companies can utilize social media to enhance brand loyalty at international level: a case study of HUAWEI and LENOVO

  • Author:
  • Jiaxi Qi
  • Subjects:
  • advertising
  • advertising and marketing
  • business
  • business and marketing
  • China
  • communication
  • consumer behaviour
  • content marketing
  • Facebook
  • Huawei
  • international business
  • Lenovo
  • social media
  • Twitter
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Perceptions of employees about working virtually during the COVID 19 Virus outbreaks

  • Author:
  • Shuchao Ma
  • Subjects:
  • business
  • business and management
  • China
  • Covid-19
  • employee satisfaction
  • employment
  • flexibility
  • geography
  • Information Technology
  • international business
  • remote working
  • technology
  • virtual working
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

An investigation into the relationship between personality traits and entrepreneurial intention of the post 90s college students in China

  • Author:
  • Qinlin Yu
  • Subjects:
  • China
  • college students
  • entrepreneur
  • entrepreneurial intention
  • personality traits
  • post-90s
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business

Gaming Industry in China: A Case Study of Nintendo Switch

  • Author:
  • Jing Wang
  • Subjects:
  • China
  • gaming market
  • gaming publishers
  • international business
  • marketing
  • Nintendo Switch
  • Tencent
  • Year of Publication:
  • 2021
  • Award:
  • MSc International Business