Library Dissertation Showcase

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Subject: business and management

The role of emotional advertising using the example of the German automotive industry

  • Author:
  • Sandro Konietzko
  • Subjects:
  • advertisements
  • advertising
  • advertising and marketing
  • automotive industry
  • Business
  • business and management
  • business and marketing
  • cars
  • consumer behaviour
  • consumerism
  • emotional advertising
  • emotional connection
  • emotional response
  • German car manufacturer
  • Germany
  • information
  • persona profile
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

How is planned obsolescence and profit creation beneficial or damaging for business and society?

  • Author:
  • Edward Bye
  • Subjects:
  • Apple
  • Business
  • business and management
  • capitalism
  • conscious capitalism
  • corporate social responsibility
  • ethics
  • iPhone
  • obsolescence
  • perceived value
  • profit
  • stakeholders
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

A discourse analysis into the organisation Refinery29 and the social media platforms Instagram and Twitter regarding their approach to gendered racism in the workplace

  • Author:
  • Shannell Huskisson-Tate
  • Subjects:
  • black women
  • business and management
  • discourse
  • discourse analysis
  • discrimination
  • employment
  • feminism
  • Foucault
  • gender
  • gendered racism
  • leadership
  • management
  • power
  • racism
  • Refinery29
  • social media
  • United States
  • women
  • women of colour
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

The impact of UK schools adopting business-like approaches on teachers, from teacher’s perspectives

  • Author:
  • Abigail Willett
  • Subjects:
  • academisation
  • Business
  • business and management
  • Education
  • education system
  • identity
  • organisation
  • privatisation
  • teachers
  • teaching
  • United Kingdom
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Exploring UK SME branding: a thematic analysis of semi-structured interviews

  • Author:
  • Ryan Kidd
  • Subjects:
  • brand image
  • branding
  • business and management
  • management
  • perception
  • Small and Medium sized Organisations (SMEs)
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Measuring the effectiveness of automated service interaction in customer retention and acquisition: a case study of the UK grocery retail business

  • Author:
  • Zhen Tan
  • Subjects:
  • automated service interaction
  • Business
  • business and management
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • digital marketing
  • machine learning
  • retail
  • technology
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

A decision framework for SME order fulfilment selection

  • Author:
  • Oliver Gillyon
  • Subjects:
  • Business
  • business and management
  • decision-making
  • logistics
  • order fulfilment
  • outsourcing
  • Small and Medium sized Organisations (SMEs)
  • supply chain
  • Year of Publication:
  • 2020
  • Award:
  • MSc Logistics and Global Operations

Perceptions of employees about working virtually during the COVID 19 virus outbreaks

  • Author:
  • Shuchao Ma
  • Subjects:
  • Business
  • business and management
  • China
  • Covid-19
  • employee satisfaction
  • employment
  • flexibility
  • geography
  • Information Technology
  • International Business
  • remote working
  • technology
  • virtual working
  • Year of Publication:
  • 2020
  • Award:
  • MSc International Business

Covid-19 impact, crisis management, and recovery: UK event professionals’ perspectives

  • Author:
  • Despoina Keramari
  • Subjects:
  • business and management
  • business continuity
  • Covid-19
  • crisis and disaster management
  • crisis recovery
  • culture
  • hospitality
  • tourism
  • United Kingdom
  • Year of Publication:
  • 2020
  • Award:
  • MSc Event Management

The impact of Brexit to UK private manufacturing supply chain and response options based on management perspective

  • Author:
  • Pengyu Ning
  • Subjects:
  • Brexit
  • Business
  • business and management
  • business continuity
  • manufacturing
  • supply chain
  • United Kingdom
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management