Library Dissertation Showcase

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Subject: brands

Pharmaceutical generic business in India and related import trade policies: SWOT analyses and insights

  • Author:
  • Anupama Modi
  • Subjects:
  • branding
  • brands
  • China
  • drug manufacture
  • drugs
  • generic drugs
  • India
  • manufacturing
  • marketing
  • medicine
  • pharmacology
  • trade
  • Year of Publication:
  • 2022
  • Award:
  • MSc International Business

Understanding the impact of activism into brand Design: Customers’ appreciation, companies’ reputation, and effects on products

  • Author:
  • Craig Nyarambi
  • Subjects:
  • activism
  • brand design
  • brand image
  • branding
  • brands
  • consumer behaviour
  • identity
  • product design
  • reputation
  • social movements
  • socio-politics
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Product Design

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • brand image
  • brand loyalty
  • branding
  • brands
  • consumer behaviour
  • consumerism
  • fashion
  • fashion marketing
  • fast fashion
  • international business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • branding
  • brands
  • China
  • creative advertising
  • culture
  • fashion
  • fashion management
  • fashion marketing
  • luxury brand
  • marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • brand design
  • brand loyalty
  • branding
  • brands
  • entertainment
  • marketing
  • parasocial relationships
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subjects:
  • brand image
  • branding
  • brands
  • consumer behaviour
  • events management
  • influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • Barbie
  • brand design
  • brand image
  • branding
  • brands
  • ethics
  • marketing
  • purchasing intention
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subjects:
  • brand design
  • brand image
  • brand loyalty
  • branding
  • brands
  • communities
  • decision-making
  • equity
  • Facebook
  • Lego
  • marketing
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing