Library Dissertation Showcase

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Subject: branding

Understanding the impact of activism into brand design: customers’ appreciation, companies’ reputation, and effects on products

  • Author:
  • Craig Nyarambi
  • Subjects:
  • activism
  • brand design
  • brand image
  • branding
  • brands
  • consumer behaviour
  • identity
  • product design
  • reputation
  • social movements
  • socio-politics
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Product Design

How can fashion brands represent ethnically diverse UK males aged 18-25 better through more diverse marketing? With a focus on how SAVAGE X FENTY can be seen as an exemplary brand

  • Author:
  • Joseph Patrick Kofi Awiah
  • Subjects:
  • branding
  • diversity
  • ethnicity
  • fashion
  • fashion management
  • fashion marketing
  • inclusivity
  • Marketing
  • men's fashion
  • model casting
  • tokenism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • Marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

How the implementation of a sustainable supply chain is used by large corporations as part of their CSR strategy: a case study analysis of Canada Goose and Patagonia

  • Author:
  • Callum Higgs
  • Subjects:
  • animal welfare
  • branding
  • corporate social responsibility
  • manufacturing
  • supply chain
  • sustainability
  • sustainable fashion
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Exploring UK SME branding: a thematic analysis of semi-structured interviews

  • Author:
  • Ryan Kidd
  • Subjects:
  • brand image
  • branding
  • business and management
  • management
  • perception
  • Small and Medium sized Organisations (SMEs)
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • brand image
  • brand loyalty
  • branding
  • brands
  • consumer behaviour
  • consumerism
  • fashion
  • fashion marketing
  • fast fashion
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Creating a luxury brand in China that combine Chinese traditional culture with trendy clothing

  • Author:
  • Jian Ming
  • Subjects:
  • branding
  • brands
  • China
  • creative advertising
  • culture
  • fashion
  • fashion management
  • fashion marketing
  • luxury brand
  • Marketing
  • Year of Publication:
  • 2019
  • Award:
  • MSc Fashion Management

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • brand design
  • brand loyalty
  • branding
  • brands
  • entertainment
  • Marketing
  • parasocial relationships
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subjects:
  • brand image
  • branding
  • brands
  • consumer behaviour
  • events management
  • influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • Barbie
  • brand design
  • brand image
  • branding
  • brands
  • ethics
  • Marketing
  • purchasing intention
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing