Library Dissertation Showcase

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Subject: brand loyalty

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • equestrian
  • equine brands
  • influencers
  • marketing
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Factors affecting customer’s brand loyalty of Netflix in Thailand

  • Author:
  • Pimmas Pongsirirachkul
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • Netflix
  • perceived value
  • service quality
  • Thailand
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • brand image
  • brand loyalty
  • branding
  • brands
  • consumer behaviour
  • consumerism
  • fashion
  • fashion marketing
  • fast fashion
  • international business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

Are parasocial relationships, that are linked to brand identity, affected post brand acquisition?

  • Author:
  • Stephanie Hogg
  • Subjects:
  • advertising
  • brand design
  • brand loyalty
  • branding
  • brands
  • entertainment
  • marketing
  • parasocial relationships
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Advertising and Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subjects:
  • brand design
  • brand image
  • brand loyalty
  • branding
  • brands
  • communities
  • decision-making
  • equity
  • Facebook
  • Lego
  • marketing
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing