Library Dissertation Showcase

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Subject: brand loyalty

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • equestrian
  • equine brands
  • influencers
  • marketing
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Factors affecting customer’s brand loyalty of Netflix in Thailand

  • Author:
  • Pimmas Pongsirirachkul
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • customer relationship management
  • customer retention
  • customer satisfaction
  • Netflix
  • perceived value
  • service quality
  • Thailand
  • Year of Publication:
  • 2020
  • Award:
  • MSc Management