Library Dissertation Showcase

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Subject: brand image

Understanding the impact of activism into brand design: customers’ appreciation, companies’ reputation, and effects on products

  • Author:
  • Craig Nyarambi
  • Subjects:
  • activism
  • brand design
  • brand image
  • branding
  • brands
  • consumer behaviour
  • identity
  • product design
  • reputation
  • social movements
  • socio-politics
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Product Design

Tribes and online brand communities, the case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • Marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

Exploring UK SME branding: a thematic analysis of semi-structured interviews

  • Author:
  • Ryan Kidd
  • Subjects:
  • brand image
  • branding
  • business and management
  • management
  • perception
  • Small and Medium sized Organisations (SMEs)
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Management

Do environmental related aesthetics in eco-fashion advertising impact consumer value perceptions and therefore influence consumer purchase intention?

  • Author:
  • Aislynn Barrett
  • Subjects:
  • brand image
  • consumer behaviour
  • eco-fashion
  • environmentalism
  • fashion
  • fast fashion
  • perceived value
  • purchasing intention
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Advertising and Marketing

Micro vs macro influencers: a study on which classification of social media influencers is more effective at increasing consumer purchase intention

  • Author:
  • David Wickens
  • Subjects:
  • brand image
  • consumer behaviour
  • influencers
  • macro influencers
  • Marketing
  • micro influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Business and Marketing

The relationship between corporate poverty alleviation and brand image: the moderating role of consumer awareness

  • Author:
  • Lucy Boughton
  • Subjects:
  • brand image
  • corporate social responsibility
  • customer satisfaction
  • poverty
  • product innovation
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) International Business Management

Influencing factors on oppositional brand loyalty in fast fashion market

  • Author:
  • Zhangle Shi
  • Subjects:
  • brand image
  • brand loyalty
  • branding
  • brands
  • consumer behaviour
  • consumerism
  • fashion
  • fashion marketing
  • fast fashion
  • International Business
  • Year of Publication:
  • 2019
  • Award:
  • MSc International Business

To what extent does brand knowledge created by social media influencers effect purchase intention: a case study of Gymshark.

  • Author:
  • Louise Thorndick
  • Subjects:
  • brand image
  • branding
  • brands
  • consumer behaviour
  • events management
  • influencers
  • purchasing intention
  • social media
  • Year of Publication:
  • 2019
  • Award:
  • BSc (Hons) Events Management

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • Barbie
  • brand design
  • brand image
  • branding
  • brands
  • ethics
  • Marketing
  • purchasing intention
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subjects:
  • brand design
  • brand image
  • brand loyalty
  • branding
  • brands
  • communities
  • decision-making
  • equity
  • Facebook
  • Lego
  • Marketing
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing