Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Subject: brand design

Chinese university students’ preference of potato crisps packaging and willingness to purchase based on food images and background colours. A study using crossmodal associations in packaging.

  • Author:
  • Sephora De Luca
  • Subjects:
  • brand design
  • China
  • Chinese market
  • consumer behaviour
  • content marketing
  • crossmodal associations
  • demographics
  • external cues
  • Mandarin Chinese
  • manufacturing
  • marketing
  • packaging design
  • potato crisps
  • product design
  • purchasing intention
  • semiotics
  • university
  • Young People
  • Year of Publication:
  • 2022
  • Award:
  • MSc Marketing

Understanding the impact of activism into brand Design: Customers’ appreciation, companies’ reputation, and effects on products

  • Author:
  • Craig Nyarambi
  • Subjects:
  • activism
  • brand design
  • brand image
  • branding
  • brands
  • consumer behaviour
  • identity
  • product design
  • reputation
  • social movements
  • socio-politics
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Product Design

‘You can buy anything’: an investigation into how the individual motivations of millennial consumers influence the effect of ethical positioning on brand image and purchase intention – a case study of Barbie and social representation.

  • Author:
  • Laura Louise Mears
  • Subjects:
  • advertising
  • Barbie
  • brand design
  • brand image
  • branding
  • brands
  • ethics
  • marketing
  • purchasing intention
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Advertising and Marketing

The sustaining features of Lego brand communities, and their influence on purchasing decisions, brand equity and engagement: what’s the value?

  • Author:
  • James Terence Muscroft
  • Subjects:
  • brand design
  • brand image
  • brand loyalty
  • branding
  • brands
  • communities
  • decision-making
  • equity
  • Facebook
  • Lego
  • marketing
  • social marketing
  • social media
  • Year of Publication:
  • 2018
  • Award:
  • BA (Hons) Marketing