Library Dissertation Showcase

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Subject: advertisements

Tribes and Online Brand Communities, The Case of Mumsnet in exploring their effects on consumer-to-consumer advocacy

  • Author:
  • Robert Masters
  • Subjects:
  • advertisements
  • advertising and marketing
  • brand image
  • branding
  • communication
  • communities
  • consumer behaviour
  • customer relationship management
  • marketing
  • Mumsnet
  • online marketing
  • social media
  • tribalism
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Marketing

To What Extent Did Advertising in the British Post-War Media Influence the Dominant Female Identity Being That of a Housewife?

  • Author:
  • Mollie Birtles
  • Subjects:
  • advertisements
  • advertising
  • consumer behaviour
  • consumerism
  • convenience foods
  • domesticity
  • female expression
  • feminism
  • gender
  • gender presentation
  • housewife
  • identity
  • journalism
  • newspaper
  • post-war
  • sexism
  • social class
  • societal role
  • socio-politics
  • tabloid press
  • television
  • women
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) History