Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

An exploration of the impact of social influencers on equestrian brand loyalty

  • Author:
  • Charlotte Pegrum
  • Subjects:
  • brand loyalty
  • consumer behaviour
  • equestrian
  • equine brands
  • influencers
  • marketing
  • purchasing intention
  • social media
  • Year of Publication:
  • 2021
  • Award:
  • BA (Hons) Sports Business Management

Exploring the impact of relationship marketing in a professional football club during a pandemic: a case study of Lincoln City Football Club

  • Author:
  • Tom Doherty
  • Subjects:
  • consumer behaviour
  • emotional connection
  • emotional response
  • fandom
  • football
  • Lincoln Football Club
  • marketing
  • prosumption
  • relationship marketing
  • relationship quality criteria
  • sport
  • sport consumers
  • sport management
  • Year of Publication:
  • 2021
  • Award:
  • International Sports Business Management