Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

A Critical Exploration Into the Role of Personalised Voice Assistants in Influencing Consumer Decision-Making Behaviour A Qualitative Study

  • Author:
  • Selin Uyar
  • Subjects:
  • artificial intelligence
  • commercialism
  • consumer behaviour
  • consumerism
  • decision-making
  • Intelligent Virtual Assistants
  • marketing
  • technology
  • voice assistants
  • voice commerce
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration

The role of emotional advertising using the example of the German automotive industry

  • Author:
  • Sandro Konietzko
  • Subjects:
  • advertisements
  • advertising
  • advertising and marketing
  • automotive industry
  • business
  • business and management
  • business and marketing
  • cars
  • consumer behaviour
  • consumerism
  • emotional advertising
  • emotional connection
  • emotional response
  • German car manufacturer
  • Germany
  • information
  • persona profile
  • Year of Publication:
  • 2021
  • Award:
  • MBA Master of Business Administration