Library Dissertation Showcase

The dissertation showcase is managed and maintained by the University of Lincoln Library. Please see the About page for more information.

Latest Dissertations

What impact does packaging design have on a consumer’s attitudes and purchase behaviour? A study of sustainable food packaging

  • Author:
  • Sophie Olive
  • Subjects:
  • consumer behaviour
  • Marketing
  • packaging design
  • purchasing intention
  • sustainability
  • Year of Publication:
  • 2020
  • Award:
  • BA (Hons) Marketing Management

The role of customer experiences in creating true customer loyalty: the impacts of digitalisation on the retail industry

  • Author:
  • Zoe Brumpton
  • Subjects:
  • customer retention
  • customer satisfaction
  • management
  • Marketing
  • retail
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management

The relevance of tradeshows as part of a promotional tool in the marketing mix: evidence from UK food and drink businesses

  • Author:
  • Emily Victoria McMumm
  • Subjects:
  • events management
  • food and drink
  • management
  • Marketing
  • trade
  • tradeshows
  • United Kingdom
  • Year of Publication:
  • 2019
  • Award:
  • BA (Hons) Marketing Management